Is Itazura na Kiss Worth Reading?

Quick Answer
Itazura na Kiss is worth reading as the foundational version of the persistent-girl-wins-over-genius-boy shoujo formula -- Kotoko's refusal to give up on Naoki carries real charm even across a very long romantic runway.
Quick Verdict
“Kotoko's stubborn optimism against Naoki's near-total indifference makes for genuinely funny, often cringe-comedy chapters, even when the slow pace of his thaw tests the reader's patience.”
Best for: Readers who want the original template for the genius-boy, persistent-girl shoujo romance, with comedy that leans into secondhand embarrassment as much as sweetness.
Not for: Readers who want Naoki's feelings to develop quickly -- his shift from indifference to affection takes a long time.
- Type
- Manga
- Genres
- Romance, Comedy
- Status
- On Hiatus
- Author
- Kaoru Tada
- Publisher
- Shueisha
| Quick facts | |
|---|---|
| Format | Manga, 100 chapters, 23 volumes |
| Run | 1990–1999 · on hiatus |
| Community score | AniList 6.9 · MangaUpdates 7.9 |
Overview
Kotoko Aihara works up the nerve to confess her feelings to Naoki Irie, the brilliant, icy top student at her school -- and gets rejected without hesitation. Then an earthquake destroys her family's home, forcing Kotoko and her father to move in with the Irie family, putting her directly under the same roof as the boy who just turned her down. Itazura na Kiss follows Kotoko's determined, often humiliating campaign to win Naoki over, one awkward near-miss at a time.
Kaoru Tada serialized the manga in Shueisha's Bessatsu Margaret from 1990 to 1999, and it became one of the most influential shoujo romances of its era -- the clear ancestor of a long line of later series built around a persistent, average heroine chasing an aloof genius love interest.
What it does well
The central odd-couple dynamic is what makes the series work. Kotoko's relentless, often cringe-inducing optimism bouncing off Naoki's flat indifference generates a steady stream of genuinely funny moments, and Tada commits fully to the embarrassment of Kotoko's repeated failed attempts rather than softening them for the reader's comfort.
The supporting cast also does a lot to keep the story varied -- classmates, family members, and a rotating set of side romances give Tada room to break up the central will-they-won't-they with other comedic and dramatic beats, which keeps the long story from feeling like a single repeated joke.
Where it falls short
Naoki's shift from genuine indifference to affection takes an extremely long time, and for large stretches of the story, Kotoko's feelings read as considerably more one-sided than the eventual romance suggests they should be -- a real test of patience for readers who want more reciprocity earlier.
The manga's unfinished state is also a real drawback. Tada's unexpected death in 1999 left the story without a proper authored conclusion, and while later adaptations each supply their own ending, none of them carry the same authority as what Tada might have written herself.
Verdict
Itazura na Kiss earns its place as a foundational shoujo classic through Kotoko and Naoki's genuinely entertaining odd-couple chemistry, even though the romance takes a very long road to get anywhere and the manga itself never reaches a true ending. For readers interested in where a huge swath of later shoujo romance got its blueprint, it's still worth the read -- just go in knowing you'll need another adaptation for closure.
Strengths & Weaknesses
Strengths
- A genuinely funny odd-couple dynamic built on Kotoko's relentless optimism against Naoki's near-total indifference
- An influential template for a shoujo romance structure that countless later series would draw from
- A large, well-developed supporting cast of classmates and family members who keep the comedy varied
Weaknesses
- Naoki's emotional thaw takes an extremely long time, and his coldness toward Kotoko for much of the story can feel one-sided
- The manga was left unfinished after creator Kaoru Tada's sudden death in 1999, so the story doesn't reach a proper conclusion on the page
Similar Titles
Prefer to watch? There's an anime
ItaKiss: see where to stream it legally, plus episode guides and trailers, on Watchanimee.
Frequently Asked Questions
Is Itazura na Kiss finished?
No. Creator Kaoru Tada died unexpectedly in 1999 before completing the story, leaving the manga unfinished at 23 volumes. Various anime and live-action adaptations have each supplied their own endings, but none of them are the author's original conclusion.
Which adaptation should I watch if the manga doesn't have an ending?
The 2008 anime and the various live-action dramas (including Taiwan's It Started with a Kiss and Korea's Playful Kiss) each provide a complete ending, so they're worth checking out if you want narrative closure the manga itself doesn't give you.
Is Itazura na Kiss available in English?
Digital Manga Publishing licensed the series in 2009, releasing it in omnibus editions, along with digital options through platforms like BookWalker.


